市场营销
概述
With the explosion of creative and technological initiatives, the need for strong marketing skills is vital in today’s global economy. Understanding demographics for targeting specific markets plays a key role in the development of a strong marketing professional. Exploring all aspects of business including management, 金融, 会计, advertising, and economics, marketing majors develop a full repertoire of skills that enhance any industry operating and thriving today.
In our 市场营销 Area of Study, you will be introduced to a general business curriculum that builds the foundation for upper-level marketing experiences upon transfer, while completing the general education requirements required for most baccalaureate degrees.
You will be provided with the skills needed to pursue a career involving the products, 定价, 促销活动, and placement of goods and services in today’s economy.
Quick Facts
- Associate of Arts
- 杰克逊
- 兰金
- 雷蒙德
- 尤蒂卡
- 维克斯堡
- 在线
- Face-to-Face
- 在线
Sample Curriculum
| 课程 | 小时 |
|---|---|
| Orientation | 2 |
| English Composition I | 3 |
| College Algebra | 3 |
| ART 1113 or MUS 1113 or DAN 1113 or SPT 2233 | 3 |
| Macroeconomics | 3 |
| Introduction to 市场营销 | 3 |
| Total 小时 | 17 |
| 课程 | 小时 |
|---|---|
| English Composition II | 3 |
| Principles of Biology I, Lecture | 3 |
| Principles of Biology I, Lab | 1 |
| Choose one – HIS 1113 or 1163 or 2213 | 3 |
| Microeconomics | 3 |
| Legal Environment of 业务 | 3 |
| Total 小时 | 16 |
| 课程 | 小时 |
|---|---|
| Principles of Biology II, Lecture | 3 |
| Principles of Biology II, Lab | 1 |
| American State & Local Govt | 3 |
| Principles of Accounting I | 3 |
| 业务 Calculus | 3 |
| Choose one – ENG 2223 or 2323 or 2423 | 3 |
| Total 小时 | 16 |
| 课程 | 小时 |
|---|---|
| Choose one – SOC 2113 or PSY 1513 | 3 |
| Principles of Accounting II | 3 |
| 业务 Statistics | 3 |
| Entrepreneurship | 3 |
| Public Speaking I | 3 |
| Total 小时 | 15 |
The degree plan provides the courses recommended for students seeking to transfer in this area of study. Students should consult the Mississippi Articulation Agreement for specific course requirements at specific Mississippi universities. Students can also use MATT (MS Articulation & Transfer Tool).